Episode Overview
Jacqueline is back with the inside scoop on how she landed her first $10K+ freelance project. In this episode, she breaks down how a potential client found her via Google search, why posting her prices online was a game-changer, and the exact pricing tiers she used to close a $10,498 deal—no negotiation needed. We talk imposter syndrome, proposal design, and how she built trust before the contract was even signed.
Resources
261: The Big Mistake She Made on a $10K Project (and How She’s Fixing It ) (Part 2)
196: How This Freelancer Does Sourcing & Product Development for Factories (and is making bank)
197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) with Nikki Rausch
250: The $6K Freelancer: How She Replaced Her Salary in 30 Days
Conscious Fashion Collective
The Power Pause, Neha Ruch Book
Here’s the reply Jacqueline got from her client that we talked about in the ep!
Episode Highlights
- Found on Google: How a complete stranger discovered her freelance site
- Website Overhaul: Why her updated site made all the difference
- No Budget Question: The bold move she made on her intake form
- Price Transparency: How posting starting rates helped prequalify leads
- The $10,498 Proposal: How she structured her packages using Canva
- Mindset Shift: Letting go of “desperate” pricing habits
- Client Trust-Building: Why she offered an extra call at no charge
- Payment Plans: How she structured the $10K+ project over 10 months
- Proposal Confidence: What made her feel ready—despite no in-house experience
- Disneyland & Deposits: The email that hit while she was on vacation
Key Questions & Guest Answers
Q: How did the client find you?
A: She found Jacqueline through Google search—despite Jacqueline doing minimal SEO—and landed on her recently revamped website.
Q: What made the website so effective?
A: It clearly communicated her denim and sustainability focus in seconds, with concise visuals and tiered pricing.
Q: Why did she remove the “What’s your budget?” question from her form?
A: Based on pricing psychology, she wanted clients to anchor off her numbers—not offer low-ball figures.
Q: How did she structure the $10K+ proposal?
A: She created two packages in Canva with comparison charts and tiered pricing per style, starting at $3,888.
Q: Was there any price negotiation?
A: None. The client selected Package A ($10,498) as-is.
Q: What payment plan did they agree on?
A: A deposit plus three milestone payments over a 10-month project timeline.
Q: Did Jacqueline experience imposter syndrome?
A: Not until after the deal closed—when she compared herself to a 25-year denim veteran.
Q: What helped her regain confidence?
A: Realizing her niche knowledge and commitment to conscious denim set her apart—and passion can outweigh a resume.
About Jacqueline
Jacqueline is a freelance denim designer who collaborates with ethical brands. Denim production has significant environmental and social consequences, mainly due to chemical dyes, excessive washing, and unethical labor practices. Her work aims to raise awareness that the denim industry should prioritize not only sustainability but also fairness, ethics, responsibility, and promoting slow consumption. Jacqueline is dedicated to contributing towards steering the industry in a positive direction for the future.
Connect with Jacqueline
Email her at connect@jacquelinediane.com
Check out her websiteFollow on Instagram
Connect on LinkedIn