Launching a fashion brand is expensive. And many designers who dream of having their own brand find themselves stuck in this dilemma: You need to work to support yourself while you’re starting your brand. But a full time job hardly leaves any time to work on your line! In this interview, Atlanta-based sustainable designer Christina Yother shares how she launched and funded her fashion brand while working full time, freelancing, and navigating the effects of the pandemic on the fashion industry!
In the interview (which you’ll love), we’ll cover:
- The experience that gave Christina the confidence to launch her brand
- How she balanced the early days of her brand with her full time job
- What Christina started doing years ahead of time that made a huge difference in her launch
- Her experience launching on kickstarter
- When she quit her full time job
- The skill that has landed her the most freelance work to support her new brand
- What she learned from her first factory fail
- And more!
Press the play button below to listen here, or listen on Apple Podcasts:
Resources & People Mentioned
- Free resources for Podcast listeners!
- All the deets on the change from Successful Fashion Designer to Successful Fashion Freelancer
- Christina Yother Designs
- Say hi to Christina on Instagram
- Connect with Christina on LinkedIn
- SFD080, Production & Manufacturing Processes for Small Batch Fashion with Jessica from Privy Label
- Factory45 for sustainable & ethical fashion brands