How this freelance patternmaker grew her income by 75%
How this freelance patternmaker grew her income by 75%

SFF149: How This Freelance Patternmaker Beat Her Full Time Income by 75% (Part 1)

How do you grow from your first few clients to a thriving, fully booked freelance biz? After four years as a Successful Fashion Freelancer, Alison Hoenes is earning 75% more than her old full-time salary, booked out months in advance, and still growing. And she’s doing it all without working insane 60-hour weeks (like most traditional fashion jobs).

If you’ve established some steady clients and are ready to grow your freelance business, this episode is full of strategies to get you there. And if you’re just getting started, you’ll be inspired by how far Alison has come in just four short years.

This episode is a follow up from Alison’s interview two years ago: Episode 103: How to Make More Money as a Fashion Freelancer (than in a Full Time Job)!

In the interview (which you’ll love), we will cover:

  • How Alison has grown from 25% more than her old salary in 2019 to 75% more in 2021
  • Why you shouldn’t invest tons of time and money into a complicated portfolio, fancy website, or advertising as a new freelancer
  • Advanced strategies to increase your income without increasing your hours
  • How to take your social media game to the next level
  • The right–and wrong–way to use a blog to market your business
  • Why clients won’t just come to you, and what to do instead
  • And more!

Press the orange play button below to listen here, or listen on Apple Podcasts:



About Alison

Alison Hoenes is a freelance patternmaker who helps women’s slow fashion brands overcome technical unknowns and get designs to production with confidence. She writes a newsletter on apparel product development for fashion entrepreneurs, serves as the Regional Director for Fashion Group International of Saint Louis, and is the host of the How Fitting podcast.

Have you listened to Alison’s first interview? Check out Episode 103: How to Make More Money as a Fashion Freelancer (than in a Full Time Job)! 

Loved these episodes? Don’t miss Episode 124: How This Pattern Drafter Grew Her Freelance Business With Generosity

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