startup fashion Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: startup fashion

SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage

June 11, 2018

Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 […]

SFD054: Mini Episode, The Priceless Advice of “Know Thy Customer”

June 04, 2018

You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you […]

SFD052: Mailbag! Your Fashion Industry Q’s Answered

May 21, 2018

Many of you have loads of Q’s about working in fashion…and I know it can be hard to find answers. Maybe you don’t know any industry experts to ask. Maybe your coworkers are tight lipped and not willing to share their secrets. Maybe you just don’t even know where to go. Which is why I’m adding a […]

SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business

May 14, 2018

Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer – I promise it’s an episode you don’t want to miss. Allison shares the story behind her latest business venture, Bello Belts. The company specializes in […]

SFD050: Special 50th Episode, Heidi Gets Interviewed

May 07, 2018

Successful Fashion Designer podcast celebrates ONE YEAR 🎉🎉🎉! It seems like just yesterday that having a podcast was something we just “talked” about…but here we are, 49 episodes and a year later, and we have a podcast. The feedback has been through the roof, and starting this show has been one of the best things I’ve ever […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

April 16, 2018

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

March 26, 2018

As fashion creatives, we think if we come up with the world’s most brilliant design…it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately…it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract and engage […]

SFD045: How to Plan a Fashion Photoshoot (step by step)

March 19, 2018

There are a lot of variables to consider to plan a fashion photoshoot. And in this interview, fashion photographer Kristen Walther and I cover all of them. From casting models to getting the right hair and makeup, and finding a perfect location to planning for a smooth day, we go through the entire photoshoot process, step by step. You’ll love […]

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