Selling Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Selling

SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche

October 28, 2019

Is it possible to start a successful fashion brand when your niche is super small? On this episode we hear from Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. If you’ve never found yourself desperately scouring the web for the perfect dirndl, we’re not surprised! It’s such a tiny […]

SFD092 Should you sell your fashion brand on consignment?

September 30, 2019

Sometimes it seems like there are as many ways to sell your fashion brand as there are types of fabric! But when you’re starting a fashion brand, should you sell your pieces on consignment? On this show, you’ll hear from Sam Murkoff. Sam’s brand, Manhattan Knights, was born when he started refashioning vintage tee shirts […]

SFD088 How to Build Your Fashion Business with Festival Vending

May 13, 2019

Kimberly Ponniah didn’t take the typical route into the fashion world. Yet through grit and perseverance, she went from knowing almost nothing about the industry to running a successful fashion design business. She now works full-time designing her own line of accessories, Wild June. Through years of experience, Kimberly learned how to use festival vending […]

SFD083 How This Designer Built a Vegan Luxury Shoe Brand

March 04, 2019

Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]

SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?

February 18, 2019

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]

SFD080 Production & Manufacturing Processes for Small Batch Fashion

January 21, 2019

Jessica Osborn is the CEO and founder of Privy Label, a company that help brands and boutiques create their own custom clothing lines from design to delivery. She works closely with small-batch manufacturers in the USA in order to cut down on the wasteful practice of overseas manufacturing. Jessica has six years of experience in […]

SFD076 Six Steps to Starting a Fashion Line that Sells

December 10, 2018

Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different–but it’s something you can do. Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful […]

SFD075 How to Be a Lingerie Designer with Laurie Van Jonsson

November 26, 2018

Being a lingerie designer is its own unique and interesting niche of working in the fashion industry. There are tons of different things you have to think about compared to designing – let’s say – shirts or jackets. But it’s a pretty cool job! Laurie Van Jonsson knows this firsthand. From launching her own lingerie […]

SFD067 Working with a Fashion Showroom

September 17, 2018

You finally have your design process down and your merchandise production down to a science and you feel like you’re ready to take on one of those big time retailers, but you have no idea how to reach them. You have no idea how to get your foot in the door of a fashion showroom, […]

SFD061 Are You Ready to Quit Your Job for Your Fashion Startup Business?

July 23, 2018

You have had this full time corporate fashion job for several years. You’re comfortable where you’re at, with benefits, income and stability. But you also have this “passion project” that you started as a creative outlet and it has turned into a fashion startup business. You spend all your free time designing, making, creating and problem […]

SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

March 26, 2018

As fashion creatives, we think if we come up with the world’s most brilliant design…it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately…it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract and engage […]

SFD042: Surviving Failure and Competing Against Huge Fashion Brands

February 26, 2018

“But I’m just one person. It’s hard competing against huge fashion brands out there?” It can feel really hard to launch your fashion line when you’re just one person. Which is why you have to persevere and you have to find support somewhere. And I know I sound all fluffy inspirational here…which is pretty out of […]

SFD039: How to Launch Your Fashion Line with No Experience

February 05, 2018

If you have no fashion industry experience, it can feel really daunting to try and start your own clothing line. Where do you source materials? How do you find factories and manufacturers? How do you sell your line to retail shops? But if you go slow, do your research, and have some patience, you’ll discover you can get […]

SFD038: Hard Lessons Learned From a Career in Fashion

January 29, 2018

Stamatina is a designer who finally gave up on her fashion career dream, and wanted to share her fashion career lessons. Now, I don’t want to start this episode with a negative tone. Or make you feel like you too will have to give up on your fashion dream. But I wanted to bring Stamatina […]

SFD031: Behind the Scenes of an $87k Kickstarter Launch

December 11, 2017

Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]

SFD009: Sell Your Clothing Line to Retailers, A Step by Step Guide

July 03, 2017

Trying to sell your clothing line to large big box retailers or small independent boutiques? There are strategic processes you’ll need to follow. Learn step by step how to find and reach out to buyers, what to put in your line sheet, and what to do when you finally get a meeting. In this episode […]

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