Tag: Niche
SFD075 How to Be a Lingerie Designer with Laurie Van Jonsson
November 26, 2018
Being a lingerie designer is its own unique and interesting niche of working in the fashion industry. There are tons of different things you have to think about compared to designing – let’s say – shirts or jackets. But it’s a pretty cool job! Laurie Van Jonsson knows this firsthand. From launching her own lingerie […]
SFD070 Build a Fashion Brand with a Cult Following
October 15, 2018
Seeing other fashion brands on social media with these crazy cult followings can be pretty intimidating. You see these fashion brands and think, “I can’t possibly generate that much interest in my designs.” But it’s possible! You can design products that people want to buy because they are obsessed! With the right consumer research and […]
SFD065 How This Surface Pattern Designer Creates From Music
September 03, 2018
Are you an artist or designer who finds inspiration is everywhere, often in the most unexpected places? And do you ever feel stuck not knowing how to turn it into anything? This is exactly what happened to Nadia Ricketts of Beatwoven, a textile and surface pattern designer who turned music into fabric. In this episode […]
SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady
July 09, 2018
One area of the fashion industry that unites us all together is marketing – getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, […]
SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”
June 04, 2018
You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you […]
SFD031: Behind the Scenes of an $87k Kickstarter Launch
December 11, 2017
Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]
SFD021: How to Get Funding for Your Fashion Startup
October 02, 2017
Billie Whitehouse has been called the Elon Musk of Fashion. In just 4 1/2 years, she’s launched multiple successful wearable tech products. Her most recent, Nadi X, is a line of activated yoga apparel that listens & responds to your body. In the interview, Billie shares her valuable lessons learned about getting funding, advice for […]
SFD017: Picking a Niche Market for Your Fashion Brand with Anna of VMora
August 28, 2017
It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs. […]
