Tag: Merchandising
SFD087 How to Become a Fashion Merchandiser and Product Manager
In this interview with Shelby Collins, we go a little off the beaten path of the Successful Fashion Designer podcast. Shelby is a merchandiser and works in product development–she knew right from the beginning that design wasn’t quite the right path for her, so she did a lot of self-exploration throughout school and found the […]
SFD019: Clothing Manufacturers in the USA: A Good Choice vs Overseas?
One of the hardest decisions a startup designer has to make is choosing clothing manufacturers in the USA vs going overseas. But what if I told you US production is starting to compete with overseas prices? And lead times are WAY faster? And minimums are MUCH lower? Learn how (and why) you should choose Made […]
SFD017: Picking a Niche Market for Your Fashion Brand with Anna of VMora
It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs. […]
SFD013: Clothing Line Production: The Step by Step Process for Fashion Designers
Learn the step by step process to clothing line production and the critical parts to think about like: how long it takes to go from idea to finished product, how much to budget, and whether you should manufacture locally or offshore / overseas. In this episode I’m chatting with Abbie Ellis, co-founder of Stitch Method […]
SFD009: Sell Your Clothing Line to Retailers, A Step by Step Guide
Trying to sell your clothing line to large big box retailers or small independent boutiques? There are strategic processes you’ll need to follow. Learn step by step how to find and reach out to buyers, what to put in your line sheet, and what to do when you finally get a meeting. In this episode […]
