Tag: Marketing
SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs
As fashion creatives, we think if we come up with the world’s most brilliant design, it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately… it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract […]
SFD045: How to Plan a Fashion Photoshoot (step by step)
There are a lot of variables to consider to plan a fashion photoshoot. And in this interview, fashion photographer Kristen Walther and I cover all of them. From casting models to getting the right hair and makeup, and finding a perfect location to planning for a smooth day, we go through the entire photoshoot process, step by step. You’ll love […]
SFD043: Build Your Career as a Freelance Pattern Maker (from anywhere)
You may think it’s impossible to have a career as a freelance pattern maker in the fashion industry. And you’d probably think it’s even more impossible to do it from a rural town. But that’s exactly what David Russon does. In today’s episode of the SFD podcast, he shares exactly how he built his freelance career and […]
SFD035: How to Build Your Career as a Contract Fashion Designer (and work from home)
It’s hard to have a career as a contract fashion designer and work from home. But what if I told you it was possible to get so good that you no longer had to look for it and instead, brands came to you? In this interview, Hillary shares exactly how she did this – and […]
SFD031: Behind the Scenes of an $87k Kickstarter Launch
Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]
SFD030: How to Get Press Coverage & Publicity for Your Clothing Line
From figuring out what magazines to pitch to, what your email should say, and what to do if you don’t hear back, learn exactly how to get press coverage for your brand (even if you have no contacts, no budget, and no training).
SFD009: Sell Your Clothing Line to Retailers, A Step by Step Guide
Trying to sell your clothing line to large big box retailers or small independent boutiques? There are strategic processes you’ll need to follow. Learn step by step how to find and reach out to buyers, what to put in your line sheet, and what to do when you finally get a meeting. In this episode […]
SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli
The fashion industry is competitive and it’s hard to make it as a designer. It’s even harder if you’re trying to be a freelance clothing designer. But here’s the thing: Being a full time, work from home remote freelance fashion designer – while still earning a fair pay rate – is possible. In this episode […]
SFD 002: Using Email to Successfully Pitch Freelance Clients with Melissa Mendez
Melissa’s a successful freelance fashion designer – and she’s absolutely killing it. She’s even landing gigs and projects with NYC brands! In this episode, she shares word for word email templates of how to get work as a freelance fashion designer and tricks to figure out and negotiate your freelance fashion designer pay rate. But her life wasn’t […]
