Marketing Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Marketing

SFD084 How This Designer Built a Vegan Luxury Shoe Brand

March 04, 2019

Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]

SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?

February 18, 2019

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]

SFD071 A Fashion Design Dream Come True: From the Honduras to NYFW, With Guillermo Irias

October 22, 2018

When it came to success in fashion, Guillermo Irias had nothing going for him. Raised in the Honduras by a single mom who didn’t think a fashion career was a good idea, he didn’t have the financial or emotional support he needed. But he is hardworking, driven, and passionate. And he wasn’t willing to let […]

SFD067 Working with a Fashion Showroom

September 17, 2018

You finally have your design process down and your merchandise production down to a science and you feel like you’re ready to take on one of those big time retailers, but you have no idea how to reach them. You have no idea how to get your foot in the door of a fashion showroom, […]

SFD062 Building a profitable Baby Bag Fashion Brand with no Experience

August 06, 2018

Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]

SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage

June 11, 2018

Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 […]

SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”

June 04, 2018

You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

April 16, 2018

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

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