Tag: Marketing
SFF150: Fashion Freelancer Q&A: I’m at Capacity! How Can I Grow My Business if I Can’t Take On More Clients? (Part 2)
Successful Fashion Freelancer Alison Hoenes has grown her freelance business to 75% more than her old full-time income in just 4 years. She has plenty of clients and more projects than she can take on, and she needs help! In part two of the interview, we dive into what Alison can do to keep growing […]
SFF135 Fashion Freelancer Q&A: What should my services be? (The skills I have or what I LOVE?)
As a freelancer in fashion, should you offer the skills you already know how to do well, or learn new skills so you can do what you really love? Some aspiring freelancers get so stuck on this question that they end up doing neither (and putting off their freelance goals yet another year… or two… […]
SFD118 How to build a sustainable clothing line (in Latin America)
Juan Pablo Martínez is a Colombian designer who has worked in sustainability for more than 10 years, and in the fashion industry for more than two decades. One of the first sustainable designers in Latin America, he has also designed for Christian Lacroix, owned a successful boutique, shown his designs at a New York fashion […]
SFD115 How to Start a Clothing Line with (practically!) No Money
When you think about starting your own clothing line, you probably imagine garments you designed completely from scratch gracing a magazine page or floating down a runway. But starting a fashion brand takes years… and a major investment of cash. If what you really want is to get something of your own design out into […]
SFD114 How to Predict Textile Design Trends and Colors
Understanding trends and the direction the market is going to go is vital for anyone working in fashion. Print and textile designers need to understand what consumers are going to be looking for next. Thea Perez founded Polychrome.Design to provide prints as true digital working tools for fashion designers. Along the way, she has honed […]
SFD105 How to Predict Fashion Trends (and work as a trend forecaster)
If you want your designs to stand out and capture your market, you can’t just know what’s big now; you have to know what’s going to be big next. From her 2+ decades of experience in trend analysis and fashion marketing, including working at WGSN, guest Wendy Bendoni shares how trend forecasting has evolved over the past 20+ years, and how you can sharpen your eye to spot what’s next in YOUR niche.
SFD103 How to Make More Money as a Fashion Freelancer (than in a full-time job)
Freelance pattern maker and product development specialist Alison Hoenes left her job after just 3½ years in the industry to pursue a freelance career. Hear how she perfected her niche, went from zero customers to a steady clientele, and within two years was making more than her full-time job–and she still works just 40 mostly-remote […]
SFD102 How to Copyright Your Fashion Designs and Protect Your Brand
How do you prevent your fashion designs from being stolen and safeguard your brand? And as a business owner, how do you legally protect yourself and your assets? On this episode of the SFD Podcast, you’ll hear from fashion industry attorney Andrea Sager on copyrights, trademarks, and other ways to be smart and protect your […]
SFD099 Why this Startup Fashion Brand Makes Clothes for Short Men Only
Steve Villanueva is an entrepreneur with a history of success in multiple industries. And, like at least 40% of men, he’s also less than 5 foot 9 inches tall. Frustrated with clothes that just weren’t made to fit short men, Steve set out to find a better way to design clothing for this underserved market. […]
SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche
Is it possible to start a successful fashion brand when your niche is super small? On this episode we hear from Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. If you’ve never found yourself desperately scouring the web for the perfect dirndl, we’re not surprised! It’s such a tiny […]
SFD092 Should you sell your clothing line on consignment?
Sometimes it seems like there are as many ways to sell your clothing line as there are types of fabric! But when you’re starting a clothing line, should you sell your pieces on consignment? On this show, you’ll hear from Sam Murkoff. Sam’s brand, Manhattan Knights, was born when he started refashioning vintage tee shirts […]
SFD091 100 Ways NOT to Start A Clothing Line: These Guys Learned Firsthand What Works and What Doesn’t
Starting a clothing line from scratch is a massive challenge. And when you don’t have big investors and influential connections, it can seem impossible. But these three young entrepreneurs found a way to beat the odds and make their brand a reality. Meet Salvatore Graci, Angelo Acquista, and Luca Graci, founders of luxury streetwear brand […]
SFD083 How This Designer Built a Vegan Luxury Shoe Brand
Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]
SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?
When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]
SFD071 A Fashion Design Dream Come True: From the Honduras to NYFW, With Guillermo Irias
When it came to success in fashion, Guillermo Irias had nothing going for him. Raised in the Honduras by a single mom who didn’t think a fashion career was a good idea, he didn’t have the financial or emotional support he needed. But he is hardworking, driven, and passionate. And he wasn’t willing to let […]
SFD067 Working with a Fashion Showroom
You finally have your design process down and your merchandise production down to a science and you feel like you’re ready to take on one of those big time retailers, but you have no idea how to reach them. You have no idea how to get your foot in the door of a fashion showroom, […]
SFD062 Building a profitable Baby Bag Fashion Brand with no Experience
Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]
SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage
Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. Lorraine explains 4 […]
SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”
You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up-and-coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you for a […]
SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman
Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]
