Marketing Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Marketing

SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche

October 28, 2019

Is it possible to start a successful fashion brand when your niche is super small? On this episode we hear from Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. If you’ve never found yourself desperately scouring the web for the perfect dirndl, we’re not surprised! It’s such a tiny […]

SFD092 Should you sell your fashion brand on consignment?

September 30, 2019

Sometimes it seems like there are as many ways to sell your fashion brand as there are types of fabric! But when you’re starting a fashion brand, should you sell your pieces on consignment? On this show, you’ll hear from Sam Murkoff. Sam’s brand, Manhattan Knights, was born when he started refashioning vintage tee shirts […]

SFD091 100 Ways NOT to Start A Fashion Brand: These Guys Learned Firsthand What Works and What Doesn’t

September 16, 2019

Starting a fashion brand from scratch is a massive challenge. And when you don’t have big investors and influential connections, it can seem impossible. But these three young entrepreneurs found a way to beat the odds and make their brand a reality. Meet Salvatore Graci, Angelo Acquista, and Luca Graci, founders of luxury streetwear brand […]

SFD083 How This Designer Built a Vegan Luxury Shoe Brand

March 04, 2019

Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]

SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?

February 18, 2019

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]

SFD071 A Fashion Design Dream Come True: From the Honduras to NYFW, With Guillermo Irias

October 22, 2018

When it came to success in fashion, Guillermo Irias had nothing going for him. Raised in the Honduras by a single mom who didn’t think a fashion career was a good idea, he didn’t have the financial or emotional support he needed. But he is hardworking, driven, and passionate. And he wasn’t willing to let […]

SFD067 Working with a Fashion Showroom

September 17, 2018

You finally have your design process down and your merchandise production down to a science and you feel like you’re ready to take on one of those big time retailers, but you have no idea how to reach them. You have no idea how to get your foot in the door of a fashion showroom, […]

SFD062 Building a profitable Baby Bag Fashion Brand with no Experience

August 06, 2018

Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]

SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage

June 11, 2018

Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 […]

SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”

June 04, 2018

You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

April 16, 2018

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

March 26, 2018

As fashion creatives, we think if we come up with the world’s most brilliant design…it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately…it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract and engage […]

SFD045: How to Plan a Fashion Photoshoot (step by step)

March 19, 2018

There are a lot of variables to consider to plan a fashion photoshoot. And in this interview, fashion photographer Kristen Walther and I cover all of them. From casting models to getting the right hair and makeup, and finding a perfect location to planning for a smooth day, we go through the entire photoshoot process, step by step. You’ll love […]

SFD043: Build Your Career as a Freelance Pattern Maker (from anywhere)

March 05, 2018

You may think it’s impossible to have a career as a freelance pattern maker in the fashion industry. And you’d probably think it’s even more impossible to do it from a rural town. But that’s exactly what David Russon does. In today’s episode of the SFD podcast, he shares exactly how he built his freelance career and […]

SFD035: How to Build Your Career as a Contract Fashion Designer (and work from home)

January 08, 2018

It’s hard to have a career as a contract fashion designer and work from home. But what if I told you it was possible to get so good that you no longer had to look for it and instead, brands came to you? In this interview, Hillary shares exactly how she did this – and […]

SFD031: Behind the Scenes of an $87k Kickstarter Launch

December 11, 2017

Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]

SFD030: How to Get Press Coverage & Publicity for Your Fashion Line

December 04, 2017

From figuring out what magazines to pitch to, what your email should say, and what to do if you don’t hear back, learn exactly how to get press coverage for your brand (even if you have no contacts, no budget, and no training).

SFD009: Sell Your Clothing Line to Retailers, A Step by Step Guide

July 03, 2017

Trying to sell your clothing line to large big box retailers or small independent boutiques? There are strategic processes you’ll need to follow. Learn step by step how to find and reach out to buyers, what to put in your line sheet, and what to do when you finally get a meeting. In this episode […]

SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli

May 29, 2017

The fashion industry is competitive and it’s hard to make it as a designer. It’s even harder if you’re trying to be a freelance clothing designer. But here’s the thing: Being a full time, work from home remote freelance fashion designer – while still earning a fair pay rate – is possible. And in this […]

SFD 002: Using Email to Successfully Pitch Freelance Clients with Melissa Mendez

May 15, 2017

Melissa’s a successful freelance fashion designer – and she’s absolutely killing it. She’s even landing gigs and projects with NYC brands! In this episode, she shares word for word email templates of how to get work as a freelance fashion designer and tricks to figure out and negotiate your freelance fashion designer pay rate. But her life wasn’t […]

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