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Tag: Customer Research

SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business

Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer – I promise it’s an episode you don’t want to miss. Allison shares the story behind her latest business venture, Bello Belts. The company specializes in […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

As fashion creatives, we think if we come up with the world’s most brilliant design, it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately… it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract […]

SFD044: This Company Runs their Fashion Brand like a Tech Startup (and they’re crushing it)

Do you ever feel like the fashion design and development process moves at a snail’s pace? We often work years and multiple seasons ahead, and by the time product is delivered, it’s easy to feel like it’s already outdated. Voormi thinks about things differently, and they’re pushing the boundaries and timelines that fashion takes. What takes many […]

SFD039: How to Start Your Clothing Line with No Experience

If you have no fashion industry experience, it can feel really daunting to try and start your own clothing line. Where do you source materials? How do you find factories and manufacturers? How do you sell your line to retail shops? But if you go slow, do your research, and have some patience, you’ll discover you can get […]

SFD031: Behind the Scenes of an $87k Kickstarter Launch

Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]

SFD026: How Millennials Are Giving the Fashion Industry a Better Name

Liz Segran covers fashion at Fast Company, a world leading progressive business magazine. She’s interviewed hundreds of industry professionals, and in this week’s episode, I turned the tables and interviewed her. In our chat, Liz shares her interesting perspective of how the fashion industry is changing at the hand of millennials and what that means […]

SFD017: Picking a Niche Market for Your Fashion Brand with Anna of VMora

It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs. […]

SFD012: Starting a Clothing Line: Why (and how) to Build Your Audience First

A clothing line without an audience or customers is just a pile of clothes collecting dust. If you’re serious about starting a clothing line, you need to build a group of raving fans who are dying to buy your designs. Learn exactly how to get people excited about your product before you even launch (so […]

SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli

The fashion industry is competitive and it’s hard to make it as a designer. It’s even harder if you’re trying to be a freelance clothing designer. But here’s the thing: Being a full time, work from home remote freelance fashion designer – while still earning a fair pay rate – is possible. In this episode […]

SFD 002: Using Email to Successfully Pitch Freelance Clients with Melissa Mendez

Melissa’s a successful freelance fashion designer – and she’s absolutely killing it. She’s even landing gigs and projects with NYC brands! In this episode, she shares word for word email templates of how to get work as a freelance fashion designer and tricks to figure out and negotiate your freelance fashion designer pay rate. But her life wasn’t […]

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