Customer Research Archives - Page 2 of 2 - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Customer Research

SFD039: How to Launch Your Fashion Line with No Experience

February 05, 2018

If you have no fashion industry experience, it can feel really daunting to try and start your own clothing line. Where do you source materials? How do you find factories and manufacturers? How do you sell your line to retail shops? But if you go slow, do your research, and have some patience, you’ll discover you can get […]

SFD031: Behind the Scenes of an $87k Kickstarter Launch

December 11, 2017

Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]

SFD026: How Millennials Are Giving the Fashion Industry a Better Name

November 06, 2017

Liz Segran covers fashion at Fast Company, a world leading progressive business magazine. She’s interviewed hundreds of industry professionals, and in this week’s episode, I turned the tables and interviewed her. In our chat, Liz shares her interesting perspective of how the fashion industry is changing at the hand of millennials and what that means […]

SFD017: Picking a Niche Market for Your Fashion Brand with Anna of VMora

August 28, 2017

It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs. […]

SFD012: Starting a Clothing Brand: Why (and how) to Build Your Audience First

July 24, 2017

A clothing brand without an audience or customers is just a pile of clothes collecting dust. If you’re serious about starting a clothing brand, you need to build a group of raving fans who are dying to buy your designs. Learn exactly how to get people excited about your product before you even launch (so […]

SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli

May 29, 2017

The fashion industry is competitive and it’s hard to make it as a designer. It’s even harder if you’re trying to be a freelance clothing designer. But here’s the thing: Being a full time, work from home remote freelance fashion designer – while still earning a fair pay rate – is possible. In this episode […]

SFD 002: Using Email to Successfully Pitch Freelance Clients with Melissa Mendez

May 15, 2017

Melissa’s a successful freelance fashion designer – and she’s absolutely killing it. She’s even landing gigs and projects with NYC brands! In this episode, she shares word for word email templates of how to get work as a freelance fashion designer and tricks to figure out and negotiate your freelance fashion designer pay rate. But her life wasn’t […]

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