Customer Research Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Customer Research

SFD070 Build a Fashion Brand with a Cult Following

October 15, 2018

Seeing other fashion brands on social media with these crazy cult followings can be pretty intimidating. You see these fashion brands and think, “I can’t possibly generate that much interest in my designs.” But it’s possible! You can design products that people want to buy because they are obsessed! With the right consumer research and […]

SFD062 Building a profitable Baby Bag Fashion Brand with no Experience

August 06, 2018

Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]

SFD061 Are You Ready to Quit Your Job for Your Fashion Startup Business?

July 23, 2018

You have had this full time corporate fashion job for several years. You’re comfortable where you’re at, with benefits, income and stability. But you also have this “passion project” that you started as a creative outlet and it has turned into a fashion startup business. You spend all your free time designing, making, creating and problem […]

SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady

July 09, 2018

One area of the fashion industry that unites us all together is marketing – getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, […]

SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage

June 11, 2018

Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 […]

SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”

June 04, 2018

You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you […]

SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business

May 14, 2018

Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer – I promise it’s an episode you don’t want to miss. Allison shares the story behind her latest business venture, Bello Belts. The company specializes in […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

April 16, 2018

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

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