Customer Research Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Customer Research

SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche

October 28, 2019

Is it possible to start a successful fashion brand when your niche is super small? On this episode we hear from Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. If you’ve never found yourself desperately scouring the web for the perfect dirndl, we’re not surprised! It’s such a tiny […]

SFD088 How to Build Your Fashion Business with Festival Vending

May 13, 2019

Kimberly Ponniah didn’t take the typical route into the fashion world. Yet through grit and perseverance, she went from knowing almost nothing about the industry to running a successful fashion design business. She now works full-time designing her own line of accessories, Wild June. Through years of experience, Kimberly learned how to use festival vending […]

SFD083 How This Designer Built a Vegan Luxury Shoe Brand

March 04, 2019

Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]

SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?

February 18, 2019

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]

SFD080 Production & Manufacturing Processes for Small Batch Fashion

January 21, 2019

Jessica Osborn is the CEO and founder of Privy Label, a company that help brands and boutiques create their own custom clothing lines from design to delivery. She works closely with small-batch manufacturers in the USA in order to cut down on the wasteful practice of overseas manufacturing. Jessica has six years of experience in […]

SFD076 Six Steps to Starting a Fashion Line that Sells

December 10, 2018

Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different–but it’s something you can do. Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful […]

SFD070 Build a Fashion Brand with a Cult Following

October 15, 2018

Seeing other fashion brands on social media with these crazy cult followings can be pretty intimidating. You see these fashion brands and think, “I can’t possibly generate that much interest in my designs.” But it’s possible! You can design products that people want to buy because they are obsessed! With the right consumer research and […]

SFD062 Building a profitable Baby Bag Fashion Brand with no Experience

August 06, 2018

Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]

SFD061 Are You Ready to Quit Your Job for Your Fashion Startup Business?

July 23, 2018

You have had this full time corporate fashion job for several years. You’re comfortable where you’re at, with benefits, income and stability. But you also have this “passion project” that you started as a creative outlet and it has turned into a fashion startup business. You spend all your free time designing, making, creating and problem […]

SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady

July 09, 2018

One area of the fashion industry that unites us all together is marketing – getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, […]

SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage

June 11, 2018

Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 […]

SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”

June 04, 2018

You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up-and-coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you for a […]

SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business

May 14, 2018

Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer – I promise it’s an episode you don’t want to miss. Allison shares the story behind her latest business venture, Bello Belts. The company specializes in […]

SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman

April 16, 2018

Contact Heidi: podcast (at) SuccessfulFashionDesigner.com If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle – the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. […]

SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

March 26, 2018

As fashion creatives, we think if we come up with the world’s most brilliant design…it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs. Unfortunately…it doesn’t work that way. You can create the best product in the world, but if you don’t strategically attract and engage […]

SFD044: This Company Runs their Fashion Brand like a Tech Startup (and they’re crushing it)

March 12, 2018

Do you ever feel like the fashion design and development process moves at a snail’s pace? We often work years and multiple seasons ahead, and by the time product is delivered, it’s easy to feel like it’s already outdated. Voormi thinks about things differently, and they’re pushing the boundaries and timelines that fashion takes. What takes many […]

SFD039: How to Launch Your Fashion Line with No Experience

February 05, 2018

If you have no fashion industry experience, it can feel really daunting to try and start your own clothing line. Where do you source materials? How do you find factories and manufacturers? How do you sell your line to retail shops? But if you go slow, do your research, and have some patience, you’ll discover you can get […]

SFD031: Behind the Scenes of an $87k Kickstarter Launch

December 11, 2017

Sarah Coronado takes us behind the scenes of her $87,000 Kickstarter campaign. Learn first hand how to launch a fashion brand on Kickstarter including how to prepare for your campaign, what to do to make sure it’s successful, and how to keep up momentum after it ends. With no fashion background, experience or contacts, Sarah […]

SFD026: How Millennials Are Giving the Fashion Industry a Better Name

November 06, 2017

Liz Segran covers fashion at Fast Company, a world leading progressive business magazine. She’s interviewed hundreds of industry professionals, and in this week’s episode, I turned the tables and interviewed her. In our chat, Liz shares her interesting perspective of how the fashion industry is changing at the hand of millennials and what that means […]

SFD017: Picking a Niche Market for Your Fashion Brand with Anna of VMora

August 28, 2017

It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs. […]

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