Tag: Customer Research
SFF138 How She Did It: A Fashion Freelancer with No Industry Experience
“It’s practically impossible to break into fashion.” If you’ve ever believed this myth, you’re not alone. And that’s how today’s guest, Brittany, felt after she graduated from fashion school. For 15 years, Brittany couldn’t get her break. But within two months of launching her freelance career, Brittany has already landed her first client and completed […]
SFF130 Fashion Freelancer Q&A: What if brands think I’m an idiot?
Sometimes the thing you think you’re stuck on is just a distraction from what’s really holding you back. In this Fashion Freelancer Q&A, technical designer Jaylene asks where to find freelance clients. But over the course of the conversation, she realizes that it’s not finding the brands that’s most challenging, but putting herself out there […]
SFD123 How This Power Lifter Launched a Muscular Men’s Clothing Line
Atlas Menswear founder Aaron Woolf has been athletic his whole life. Although this father of 4 has been an entrepreneur in other industries since 2014, he never thought he’d get into fashion. But he was fed up with dress shirts that didn’t fit his build. And when he started talking to other men at the […]
SFD112 How to launch a shoe brand without any fashion experience
Not all successful fashion designers go to fashion school. Lila Stewart used to do marketing in the music industry, and her husband Jeremy was a political consultant. But when they decided they wanted to start a business with philanthropy at its heart, they found themselves entering the fashion industry with zero experience. In this episode […]
SFD105 How to Predict Fashion Trends (and work as a trend forecaster)
If you want your designs to stand out and capture your market, you can’t just know what’s big now; you have to know what’s going to be big next. From her 2+ decades of experience in trend analysis and fashion marketing, including working at WGSN, guest Wendy Bendoni shares how trend forecasting has evolved over the past 20+ years, and how you can sharpen your eye to spot what’s next in YOUR niche.
SFD099 Why this Startup Fashion Brand Makes Clothes for Short Men Only
Steve Villanueva is an entrepreneur with a history of success in multiple industries. And, like at least 40% of men, he’s also less than 5 foot 9 inches tall. Frustrated with clothes that just weren’t made to fit short men, Steve set out to find a better way to design clothing for this underserved market. […]
Bonus: Freelancing Advice for the Fashion Industry
In this special episode, check out Heidi’s interview on the Spirit of 608 podcast. The interview, which originally aired in March 2018, focuses on her work as a freelance fashion designer, and Heidi doles out tons of valuable freelancing advice for the fashion industry. Heidi talks candidly about her fashion journey, sharing the highs, the […]
SFD096 Q&A: How to Become a Fashion Freelancer with Heidi & Marissa
Have you been dreaming of beginning a freelance career, but don’t know where to start? Or maybe you’ve been freelancing for a while, but you still have a ton of questions! Between pricing, juggling projects, finding clients and resources, and more, it can be overwhelming to navigate the fashion freelancing world alone. In this special […]
SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche
Is it possible to start a successful fashion brand when your niche is super small? On this episode we hear from Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. If you’ve never found yourself desperately scouring the web for the perfect dirndl, we’re not surprised! It’s such a tiny […]
SFD088 How to Build Your Fashion Business with Festival Vending
Kimberly Ponniah didn’t take the typical route into the fashion world. Yet through grit and perseverance, she went from knowing almost nothing about the industry to running a successful fashion design business. She now works full-time designing her own line of accessories, Wild June. Through years of experience, Kimberly learned how to use festival vending […]
SFD083 How This Designer Built a Vegan Luxury Shoe Brand
Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]
SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?
When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]
SFD080 Production & Manufacturing Processes for Small Batch Fashion
This episode was first published January 21, 2019. February 2, 2021: Jessica checked in, and Privy Label is still going strong! Privy Label teaches fashion entrepreneurs how to launch their custom Men’s or Women’s apparel lines through design, development, and small batch manufacturing in the US. If you have an idea but you aren’t really […]
SFD076 Six Steps to Starting a Fashion Line that Sells
Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different–but it’s something you can do. Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful […]
SFD070 Build a Fashion Brand with a Cult Following
Seeing other fashion brands on social media with these crazy cult followings can be pretty intimidating. You see these fashion brands and think, “I can’t possibly generate that much interest in my designs.” But it’s possible! You can design products that people want to buy because they are obsessed! With the right consumer research and […]
SFD062 Building a profitable Baby Bag Fashion Brand with no Experience
Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]
SFD061 Are You Ready to Quit Your Job for Your Fashion Startup Business?
You have had this full time corporate fashion job for several years. You’re comfortable where you’re at, with benefits, income and stability. But you also have this “passion project” that you started as a creative outlet and it has turned into a fashion startup business. You spend all your free time designing, making, creating and problem […]
SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady
One area of the fashion industry that unites us all together is marketing – getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, […]
SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage
Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. Lorraine explains 4 […]
SFD054 Mini Episode: The Priceless Advice of “Know Thy Customer”
You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up-and-coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you for a […]
