Customer Research Archives - Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers : Courses & Free Tutorials on Adobe Illustrator, Tech Packs & Freelancing for Fashion Designers

Tag: Customer Research

SFD083 How This Designer Built a Vegan Luxury Shoe Brand

March 04, 2019

Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey […]

SFD082 Fashion Startup Trade Shows: Are You Ready (and what’s the cost)?

February 18, 2019

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly […]

SFD080 Production & Manufacturing Processes for Small Batch Fashion

January 21, 2019

Jessica Osborn is the CEO and founder of Privy Label, a company that help brands and boutiques create their own custom clothing lines from design to delivery. She works closely with small-batch manufacturers in the USA in order to cut down on the wasteful practice of overseas manufacturing. Jessica has six years of experience in […]

SFD076 Six Steps to Starting a Fashion Line that Sells

December 10, 2018

Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different–but it’s something you can do. Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful […]

SFD070 Build a Fashion Brand with a Cult Following

October 15, 2018

Seeing other fashion brands on social media with these crazy cult followings can be pretty intimidating. You see these fashion brands and think, “I can’t possibly generate that much interest in my designs.” But it’s possible! You can design products that people want to buy because they are obsessed! With the right consumer research and […]

SFD062 Building a profitable Baby Bag Fashion Brand with no Experience

August 06, 2018

Do you have ideas, big ideas that can change the way consumers use a specific fashion product? Do you spend all your time drawing up designs, getting feedback from friends and family and thinking of new ways to create ease of use for your consumer? Do you spend time wondering how you can build a […]

SFD061 Are You Ready to Quit Your Job for Your Fashion Startup Business?

July 23, 2018

You have had this full time corporate fashion job for several years. You’re comfortable where you’re at, with benefits, income and stability. But you also have this “passion project” that you started as a creative outlet and it has turned into a fashion startup business. You spend all your free time designing, making, creating and problem […]

SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady

July 09, 2018

One area of the fashion industry that unites us all together is marketing – getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, […]

©2008-2019 SuccessfulFashionDesigner.com

Heads Up: We use cookies to customize your experience and track how you interact with our site to serve you better.    OK     more info