Nice to meet you, I’m Heidi
Since 2010, I’ve been creating tutorials, videos, and podcasts to help ambitious fashion designers like you get ahead in their careers and earn more money.
Which means there are A LOT of resources to go through on this site!
So, why I created Your Quick Start Guide to help you find JUST what you need. YASS 💥
Enjoy and cheers to your success!
👇 YOUR QUICK START GUIDE 👇
I AM LOOKING FOR MY DREAM FASHION JOB
Start with the Ultimate Guide to Landing Your Dream Fashion Job.
Then, take a look through podcasts, tutorials and other free resources just for job hunters like you here.
I AM WORKING ON MY PORTFOLIO
Then, take a look through podcasts, tutorials and other free resources for more fashion portfolio here.
I AM LAUNCHING MY OWN LABEL
Start with the Ultimate Guide to Fashion Industry Terminology and Abbreviations.
Then, take a look through podcasts, tutorials and other free resources just for startup and indie fashion designers here.
I AM A FREELANCE FASHION DESIGNER
Start with the Ultimate Guide to Being a Freelance Fashion Designer.
Then, take a look through podcasts, tutorials and other free resources just for being a freelance fashion designer, whether you’re just starting out or trying to land your second or third client. here.
I’M HERE FOR HELP WITH TECH PACKS
Start with the Step by Step Guide to Tech Packs (with free templates).
Then, take a look through podcasts, tutorials and other free resources just for tech packs here.
I’M HERE FOR ILLUSTRATOR TUTORIALS
Start with the Ultimate Guide to Illustrator for Fashion Design.
Then, take a look through the 100+ video tutorials for Illustrator here.
WANT ALL MY BEST STUFF, DELIVERED ON A SILVER PLATTER?
THE FASHION INDUSTRY IS INSANELY CUTTHROAT
And since everyone is tight lipped and secretive, no one tells you how to get ahead or what skills to learn.
Things are different here. Get ALL my best tutorials + templates for free (including ultimate guides on Illustrator, portfolios and tech packs) so you can land your dream fashion job.
By signing up, you’ll get access to weekly emails with free tutorials, templates and occasional offers.
Now, if that feels a little overwhelming and you’re not sure where to even start with Illustrator, keep reading.
I use Illustrator like a boss and can teach you to do the same. If you’ve been told you should learn AI but aren’t sure where to start, this page is for you.
How do fashion designers use Adobe Illustrator?
Illustrator is an essential tool in the fashion industry. Here are the 4 main ways fashion designers use the software:
- Sketch fashion flats to express your vision
- Create tech sketches to communicate ideas to a manufacturer
- Design repeating textile patterns and print designs
- Layout line sheets and presentation boards
I realize that sounds like a lot, but don’t be overwhelmed. You’ve made it to the right place and I’ll help you learn what you need in a step by step way that’s clear and easy to understand.
Do I need to learn Illustrator?
If you want to get a job as a fashion designer…
The answer is yes. 90% of fashion design jobs require Illustrator proficiency and there’s a good chance you’ll have to take a test.
What exactly does “proficiency” mean? My answer is simple: sufficient knowledge to effeciently do your job and the ability to figure something out if you don’t know the exact steps.
That means the definition may vary depending on company size. You may be required to do all or just one of the four tasks listed above (fashion flats, tech sketches, repeating patterns, line sheets).
If you want to launch your own label…
The answer is maybe. I suggest you consider what your strengths and inclinations are before diving head first into learning.
If you’re computer savvy and enjoy learning new skills, it can be worth your time. If you fight with technology, you may be better off outsourcing if your budget allows.
It can be wise to at least learn the basics so you can make simple edits and revisions, which will save you time and money.
Won’t I learn this stuff in fashion school?
I wish. But unfortunately, the courses at FIT and other fashion schools only teach basic skills. Which is exactly why I started creating free tutorials and resources. So you can get the help you need to get ahead in this cutthroat industry.
“Heidi, I’ve learned more here watching your videos than I ever did at the top LA fashion school I attended. Good work, sista.” -Aria
What about Photoshop? Don’t I need to learn that too?
Chances are no. Some job listings say you do, but I can tell you from over a decade of experience working with multiple companies that the majority – if not all of your design work – will be done in AI. Most designers who use Photoshop are using it for things they should actually be doing in Illustrator.
Become proficient in AI first and tackle PS later if you really need to.
This all sounds great, but where do I actually get started?
There are a lot of things you can do – and I’ve outlined all of them below. Don’t get overwhelmed with the options, instead just pick one and get started.
Get the Ultimate Guide to Illustrator for Fashion
(and further your fashion design career by gaining confidence in AI)
I’ll show you exactly how in this 49 page PDF guide. Even if…
-Thought of Illustrator terrifies
-You feel like you’ll never learn how to do everything
-Your hand sketches are 100x better and faster
Watch the 3 Getting Started Videos
Essential for all fashion designers new to Illustrator, these 3 videos will get you up to speed fast. If you’re a total beginner, don’t move ahead until you’ve watched all of them.
Illustrator for Beginners: Part 1
Illustrator for Beginners: Part 2
Illustrator for Beginners: Part 3
Take the Free Fashion Flat Sketching Course
If you’re comfortable with the basics, the most important skill to learn next is how to sketch fashion flats. Which is exactly why I created a free mini course just for you: Fashion Flat Sketching with Illustrator.
Take the free course now and I guarantee you’ll already be 10 steps ahead of the competition.
Finally, thank you for being here!
We all work hard to stay ahead in this brutal industry, and I prefer to do it together with you. It’s much more fun that way.
I have just as much to learn from you as you from me, and I love hearing your story. My inbox is always open and I invite you to introduce yourself.
Thank you for being here – none of this would be possible without you.