SFD030: How to Get Press Coverage & Publicity for Your Clothing Line
This free step by step guide on how to get publicity for your clothing line is essential marketing for any fashion brand. Learn from an industry expert how to pitch to magazines and blogs + template email scripts of exactly what to say (even if you have no budget, no experience and no contacts).
If you love super detailed step by step instructions that make an overwhelming task seem easy (like getting press coverage), you’re going to love this SFD episode. Rosie Davies runs The London Fashion Agency and PR Dispatch to help indie brands get the press coverage they deserve. In our interview, she walks us through the exact process brands can use to get featured in publications, on blogs, or with influencers.
From figuring out what magazines to pitch to, what your email should say, and what to do if you don’t hear back, she graciously spent an hour with us answering all our PR questions and telling us exactly how startup clothing lines and fashion brands can get publicity.
Considering agency retainers can set you back $3k / month, this is a pretty sweet deal. Thank you Rosie for sharing all your knowledge!
You Will Learn
The number one mistake designers make when trying to get press coverage
Why it’s worth investing in professional photography and brand assets before doing PR
How to determine what publications are right for your brand
Bigger doesn’t always mean better – why small publications can be your best bet
How to figure out who to contact at the publication (and where to find their email)
What to send in your pitch email (and what the subject line should be)
The importance of engaging with influencers before reaching out
Why you should think outside “fashion” influencers
What to look for in publications to decide if they’re right for you
Why you shouldn’t invest in advertorial coverage
The surprising details about your brand that publications really care about
When you should say no to press coverage
The top 3 things publications want to know about your brand or product to feature it
How to make sure you pitch the right product at the right time
How to stand out and make sure your pitch email gets read and your designs get featured
The best time to send your pitch emails
When – and how – to send follow up emails if you don’t hear back
How to use Instagram to engage with press and influencers
When – and why – to mail a physical product sample
How to leverage one feature to get more publicity
How long to expect to wait before getting press coverage
What not to do so you don’t annoy the press or editors