Last year I interviewed successful fashion entrepreneur Rochelle Behrens. When the two of us sat down to talk…things got real.
Rochelle is one of the most genuine and candid people I’ve ever had the pleasure of meeting and knowing.
Before the interview started, I humbly asked her to share it all, to teach and tell us as much as she could.
And man did she OVER deliver.
Rochelle held back nothing as she went into deep detail about the exact steps she took to get started, the hurdles she’s encountered along the way, and the best strategies she’s used to build her brand, The Shirt, from an idea to a successful company.
She shared so much that I had to split the interview into two parts – which is great for you since you’ll get twice as much good stuff.
Below, you can listen to both parts:
Part 1: Why Solving a Problem Is Essential to Building A Successful Brand
You will learn:
- Steps you can take to transition from a career that has nothing to do with fashion to starting your brand
- How one introduction can be all you need to get started
- Why being inquisitive is the best way to learn
- Strategies to sell bigger and what you can do to take your sales to the next level
- Why differentiating yourself in the market is the key to success
- How getting out of your comfort zone can be best way to make connections
- Why defining a super specific niche for your brand makes it easier to succeed
- How to strategically navigate the “secretive” fashion industry and actually get answers to all your questions
Part 2: Strategies to Hit the Ground Running
You will learn:
- Why you may not want to get VC funding to launch your fashion label, but other places where you can easily get money
- The single most important thing you must do before going into production so you don’t fail before you’ve even started
- How to figure out how much product you should buy so you’re not stuck with tons of inventory you can’t sell
- The simplest way to to get loads of amazing press coverage, even if you don’t have any connections
- The number one thing you’re not doing that will easily get you swarms of paying customers and loyal fans who will tell the world about you
- How to figure out if you should manufacture locally or offshore, even if you have no idea where to start
- The easiest way to quickly get noticed as a new fashion label and stand out amongst the competition