This is Part 2 of a two-part interview (listen to Part 1 here) with startup fashion designer Rochelle Behren’s, who successfully launched The Shirt in 2008. Her strategic industry insights and tell all attitude make for a not to be missed discussion on the secrets of making it big as a startup fashion designer. (Hint: everything she shares you can easily implement in your own business to get success and grow!)

You will learn:

• Why you may not want to get VC funding to launch your fashion label, but other places where you can easily get money
• The single most important thing you must do before going into production so you don’t fail before you’ve even started
• How to figure out how much product you should buy so you’re not stuck with tons of inventory you can’t sell
• The simplest way to to get loads of amazing press coverage, even if you don’t have any connections
• The number one thing you’re not doing that will easily get you swarms of paying customers and loyal fans who will tell the world about you
• How to figure out if you should manufacture locally or offshore, even if you have no idea where to start
• The easiest way to quickly get noticed as a new fashion label and stand out amongst the competition

Music by buukwerm (Creative Commons) / Don’t Stop

Related posts:

Interview with Successful Fashion Designer Rochelle Behrens The Painful Beginnings of My Own Fashion Brand (that I’ve never talked about) How I Became A Fashion Designer while Working A Full Time Job (in an unrelated field)