You’re currently reading the Bonus Chapter of The Ultimate Guide to Creating Your Fashion Portfolio (in a weekend)
This is a book on portfolios, not design. But loads of you wanted a list of free (or cheap) fashion trend forecasting websites and resources to find inspiration.
So, I didn’t want to disappoint and decided to include this as a bonus chapter. Check out the trend list below and also listen to my podcast interview with a former WGSN trend forecaster.
Because whether you’re freelancing or working full-time for a brand, keeping up on trends and staying inspired is your responsibility. Whether it’s for sourcing the right fabric or designing an amazing silhouette, you know it’s what you need to do to show brands you adhere to the Portfolio Golden Rule.
It’s how you do your job and show you’re the best candidate out there.
But with trend services like WGSN costing a whopping $25k / year (!!!), it’s hard to keep up (especially if you’re an independent freelancer).
So how do you stay relevant and inspired? Well, I’m just one person and I don’t claim to have all the answers. My go to resource, like a lot of you, is Pinterest, but I know there’s a lot more out there.
So I did the best thing I knew possible: I asked you. I emailed all 10k+ of my subscribers and asked:
“What are the best places for free or cheap trend forecasting?”
And man oh man did you guys deliver! Thank you, THANK YOU, THANK YOU for that! This list happened because of YOU.
I’ve curated everything you guys sent below, and even quoted a handful of you (because you worded it way better than I could have).
First, we’ll start with one of my favorite submissions from a reader named Sharon. Instead of giving us a specific resource, she’s teaching us how to spot trends. Brilliant, and thanks for sharing Sharon!
“I used to work for a trend prediction agency and they taught me to look at changes in lifestyles, ‘the zeitgeist’ how people live, work, travel and political changes (for example how recently red came on trend after a period of public demonstrations and political unrest – the colour of action and possibly anger).
Looking at these shifts in lifestyle, then gathering images to create a moodboard reflecting that lifestyle, which then start to develop a colour palette.
That’s how (some) trends start – certainly in Europe and seen at Premier Vision etc – but might take 2 years to filter down to the high street… so I keep one eye on micro trends and what’s developing, while all the time looking at the most commercial elements to maximise profits.” – Sharon
Next, I wanted to include a few insightful quotes from some other readers:
- “I find trend inspo in various sources – as Paul Smith said ‘inspiration is everywhere if you look hard enough’. Instinct is possibly the best resource. If you are into what you do, then you inherently have a ‘good eye’ and develop natural trend awareness” – Sharon…again! She was full of a lot of ideas 🙂
- “Frankly, I think to forecast the future, it’s better to define the future . . . Drive it, create it . . . don’t follow it.” – Robin
- “Trends are…just in the air. If you are sensitive for this stuff, you will always find out, where the way of fashion will be going next.” – Eirini
- “I also write in the google search bar things like ‘I hate skinny jeans’ and see how many times it has been searched for, to see anti-trend feelings – how big they are. I studied sociology in the University, where I had a marketing class and I try to use that as ‘a read between the lines/numbers’ tool.” – Emiliya
- “Zara …… now hear me out! This is because they work so close to season that I have noticed they follow WGSN trends for the next season (~So if WGSN are showing trends for AW2019 and it’s only just the launch of SS2018, then there will be some key pieces that match the WGSN predictions) so this is good for brands to keep an eye on whom that are not fast fashion.” – Cressida
And now, here is a list of specific resources and tips (in no real particular order) created by all of YOU. I just compiled it 🙂
So, sit down with your favorite beverage and dig in!
Sites / Apps
- “When you follow the correct people it’s easy to see a trend. I also watch a lot of fashion shows on the internet. After those show I collect on Pinterest items that have the same feeling.” – Marieke
- “Some Angel somewhere is uploading trend reports [to Pinterest] including bodies, pattern and print ideas, I mean EVERYTHING! It’s crazy how easy it is to get the scoop on upcoming trends as well as past reports by typing in say ‘Spring 2018 Activewear Trends’. I promise you your heart will skip beats!” – Dani
- “I find that instagram and other social media is your best friend. I typically search broad fashion related hashtags to see what’s out in the world and what people are wearing.” – Sydney
- “I love how you can save Instagram posts and organize them!” – Heather
- Patternbank inspiration posts and trend reports
- Pattern Curator
- Trend Zoom
- Fashion Snoops
- Trend Stop
- The Trend Office
- Trend Tablet
- Trend Council
- Eclectic Trends
- Fashion Editorials
- Fashion Network
- The Future Fabrics Group
- Texture App
- “An app and online service that allows you access to tons of digital fashion magazines as well as magazines in other categories.” – Shireen
- Bradley Quinn (author)
- Who What Wear
- Fashion Vignette
- Vogue Runway App
- ISPO Textrends
- Be Global
- Moyo Magazine
- Premiere Vision
- Milano Unica
- The Impression
- Moda Operandi
- Linea Pelle Show
- Textile View
- Interior design trends (all courtesy of Robin, publisher of Heddlecraft Magazine)
- “Many of the best fashion designers came out of the world of architecture and I get some of my best ideas from architects and their publications (e.g., Architectural Digest) . . . plus, they are really good people to network with . . . and many trends in architecture (e.g., eco-friendliness) work hand-in-hand with the priorities for customers.” – Robin
Other Publications / Places / Ideas
- Fashion magazines
- “Vogue or Bazaar runway report magazines every season for a line-up of every show from every designer from every major city fashion week.” – Sydney
- Trend books
- “Companies selling trend books will send you snippets of periodicals you register interest in so this is always worth doing.” – Kay
- Music videos
- “If they are really trendy, you will recognize all the colours and fashion and other things, which are just ‘up to date’.” – Gerhard
- Fashion brand websites / lookbooks
- Trade shows
- Street style in high fashion cities (Google “street style blog [city name]”)
- Lifestyle blogs in your category
- Runway shows / catwalks (available online / YouTube)
- Movies / music / art galleries / concerts or festivals / drag queens
- “The international terminal at the airport. At baggage claim you see all kinds of looks.” – Sally
- Go for a walk in an artsy neighborhood
- Pay attention to “how kids put things together” – Sharon
- Travel to style cities like London, New York, Tokyo, Copenhagen
- Brick and mortar stores / window shopping
- Get on mailing lists of boutiques in your niche
- “Sewing patterns: Vogue, Butterick, McCall’s, Simplicity, Marfy, Lutterloh, Burda.” – Kathy
- Vintage clothing
No matter where you get your fashion trend forecasting inspiration, there is no right or wrong place to look. YOU as the designer have the eye. It is your job to figure out what places you like to look best, and decide what works for your employer or freelance clients.
This list will get you started, but by no means is it the end all be all. Do your fashion trend research in a way that works best for you, and have the confidence that you’re coming up with the right ideas.