Clothing manufacturers and distributors are very different, but many people confuse them. Simply put, a manufacturer turns designs into tangible physical garments, while a distributor distributes the garment from the manufacturer to the end customer. Sometimes one vendor will offer both services, but you may need to work with 2 separate entities. And while you will need a manufacturer (unless you’re doing custom handmade clothing), you may not need a distributor.
Whether you’re looking for a partner for your start-up clothing business, or a freelance fashion designer trying to learn the ropes of product development – let’s get a little deeper into the roles of clothing manufacturers and distributors. I’ll clarify their functions, help you determine the best fit for your fashion brand, and offer practical tips on finding the right partners.
Why am I qualified to write about this stuff? In my 15 years of experience in the fashion industry, I’ve journeyed from being an in-house designer, starting my own brand (yep!), to growing my freelance career to $100,000+. Now, with all the knowledge I’ve learned along the way, I want to help fashion designers (and PDs, TDs, etc.) like you make it in the industry.
A clothing manufacturer takes designers’ sketches and makes them into tangible garments. They have the necessary resources – including machinery, labor, and expertise to turn raw materials into finished clothing items. Their services may include anything from sourcing materials, sample making, cutting and sewing, to quality control.
Designers closely work with manufacturers to create prototypes and revise these samples before bulk production – making sure that the manufacturers meet their specific design requirements based on their tech pack and create quality clothing.
A clothing distributor acts as a middleman between clothing manufacturers and retailers. To be more specific – their role is to get products from point A (the manufacturer) to point B (retailers or customers). To do this, they manage inventory, storage, and shipping.
Distributors also play a crucial role in expanding the market reach of clothing brands. Designers and manufacturers can work with distributors to reach a bigger audience while being able to focus on their core activities without having to worry about the complexities of logistics.
The choice between a manufacturer and distributor depends largely on how much control and involvement you want in your clothing company.
If you have the goal of producing unique, customized garments and want to be involved in all of your processes, then a clothing manufacturing company is your ideal partner. But if you’re aiming to reach a wider audience, increase brand visibility, all while avoiding the difficulties of logistics (but willing to pay a higher premium), then collaborating with a clothing distributor may be more beneficial for you.
I know that it’s not a simple decision, so here’s a list breaking down the advantages of using each option:
Consider a clothing manufacturer if you need:
Consider a clothing distributor if you need:
Pro Tip: Keep in mind that there’s loads of different businesses out there and that there may be even hybrid businesses that can work as a clothing manufacturer and distributor at the same time. So, explore your options – ask potential partners about their capabilities and clearly communicate your needs to find the best fit for you.
The truth is – you do not have to limit yourself with working only one of these options. Clothing manufacturers and distributors are known to work seamlessly together by streamlining their processes and expertise.
For example, a designer can communicate their vision to manufacturers, who will produce garments in bulk after the garment samples are approved. Distributors then place orders, manage inventory, and handle the logistics of getting products to retailers. This collaboration ensures a smooth journey from creation to consumer, and creates less headaches for the fashion brand.
If you’re interested in this option, manufacturers usually have a network of trusted clothing distributors. Simultaneously, clothing distributors may keep tabs of reliable manufacturers that they’ve worked with over the years.
To establish a successful fashion business, finding the right partners – both clothing manufacturers and clothing distributors – is crucial.
If you need some help on finding clothing manufacturers, I have a Comprehensive Guide on How to Find Clothing Manufacturers that walks you through the process, making sure you connect with reliable partners who understand your vision.
You can more or less use the same guide to find clothing distributors – just make sure that you are clear with your needs when reaching out to potential partners.
And as I’ve also mentioned, most of these established businesses might already have a roster of partners that they’re working with, so if you’ve done business with either, don’t be afraid to ask for a referral!
Keep in mind, these businesses are your partners towards success, so, take your time in exploring your options and find the best fit for you!