It’s easy to feel like you should design for everyone. But the old adage of “if you speak to everyone you speak to no one” holds true, even in the fashion industry. Here’s why picking a niche market for your fashion brand will make it easier to build a loyal audience and sell your designs.
Anna Livermore is founder of VMora, a fashion business and production consulting company that works one on one with independent designers. In this interview, she shares where many designers waste money that has little to no return, why you should look at your first round of production as a test, and why staying specific and niche with your idea is better than trying to please every body.
You will learn:
- How much you need to budget for each design
- Why timeline, costing and budgeting are essential for success
- The number one (and number two) thing brands spend money on that have little to no ROI (and where to spend your $$ instead)
- How to make sure your fit is perfect so it sells
- Where most creative designers get stuck during development and production
- The challenges of finding an investor for your fashion collection
- How to build your audience before launching a product
- Why having a specific niche audience will help you build lifelong customers
- The value of staying true to your product and story and not trying to create something for everyone
- The common mistake most designers make when choosing a market
- How to budget your finances and time to increase success
- Why being humble will get you further than having a big ego
- How to make sure a factory is a good match for your product
- Why you should look at your first round of production as a test
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