SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli

SFD 004: Freelancing Strategies for Fashion Designers with Marissa Borelli

May 29, 2017

Marissa ditched her volleyball career during her junior year at UCLA to enroll in Parsons – without the support of her parents. She turned her love for sports and fashion into a successful career as an activewear designer which she’s been doing for over 10 years, working with brands like Lululemon and Athleta. She also had her own line of scarves with distribution to over 60 retail outlets internationally, and she now freelances full time from the comfort of her home while being a twin mom to two boys. Marissa shares exactly how she pitches new clients, prices her projects to make a fair wage, and successfully does that scary networking thing to get more work.

You will learn:

  • How to use your industry contacts to your advantage
  • What to do to make yourself easy to work with and get more jobs
  • How to get inside the customer’s head to make sure your designs are on target
  • How to price yourself (and estimate projects) as a freelancer to make sure you get paid a fair wage
  • How to use email to keep in touch with your clients and make sure they think of you first for projects
  • Approaching companies at trade shows and other networking events without being “salesy”
  • Why researching the brands you want to work with is key landing the job

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