Category: Fashion IRL

How to Survive as a Fashion Designer (and why I thought I was a unicorn)

January 19, 2018

How to survive as a fashion designer is like figuring out how to survive Black Friday madness: But instead of just one day a year, it’s every day. All year long. It’s brutal and there’s no mercy. People will push you over and punch you to get what they want. And they couldn’t care less. Bosses and […]

What Experts Don’t Tell You About Launching a Fashion Line

January 18, 2018

There’s a lot of dreamy advice out there about launching a fashion line. There are a lot of courses and experts and coaches telling you how you can make your fashion dreams come true and: Magically launch and fund your fashion collection with Kickstarter Gain a loyal following on Insta by posting daily and using the […]

How My Dream Job as a Fashion Designer Turned Into My Worst Nightmare

January 17, 2018

You wanted to work in fashion since you can remember. And maybe, you even landed your dream job as a fashion designer. But after a while, you realize this fantasy life isn’t so dreamy after all. I understand. I went through the same thing you are for years. My story is long. Yesterday, we started with how I […]

The Painful Beginnings of My Own Fashion Brand (that I’ve never talked about)

January 16, 2018

You’ve been thinking forever, “I want to have my own fashion brand.” It’s your childhood dream and you feel like, “I could really do this!”. But there’s a lot of stuff no one ever talks about – like logistics and money and profits (or lack thereof). I’ve shared snippets of my fashion journey before. But I’ve […]

Why I wouldn’t trade a freelance lifestyle for the world

June 08, 2017

Watching people you love get old is hard, and my in-laws are no exception. They’ve had some really unfair health challenges, and while they’re doing ok, we have no idea how much longer they’ll be with us. As I write this, I’m sitting at their dining table with a view of Marc flying his drone […]

Confessions of a Designer: Getting Let Go is Never Easy

March 09, 2017

You know how your stomach drops every time you hear “we need to talk”? That’s exactly what happened a few years ago when one of my biggest clients scheduled a meeting with my business partner and me. I had a feeling the news wasn’t good, and I was right. After compliments about our work over […]

How to Charge for Freelance Fashion Design Work?!

February 16, 2017

We all just wanted to get a fair rate for our work without selling ourselves short. Years ago, I figured out a pricing strategy that allowed me to triple my hourly rate – without having to charge my clients more. This video will show you exactly how.

How to Have a Successful Brand Launch: Free Training with Syama Meagher

February 06, 2017

Launching your own label is really freaking hard. I know because 12 years ago, I did it. But today, it’s even more brutal. The Project Runway Effect has more than doubled interest in the industry, and that means twice as much competition. So when it comes to to LAUNCHING and SELLING, well thought out execution is crucial […]

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