Category: Blog

SFD031: Behind the Scenes of an $87k Kickstarter Launch

December 11, 2017

With no fashion background, experience or contacts, Sarah Coronado launched an insanely successful Kickstarter campaign for her underwear line, Blooms Privé. Now, if you listen to the interview, you’ll hear me mention multiple times that these undies – the world’s first period-friendly travel panty – are not something that a podcast does justice to. You have […]

SFD030: How to Get Press Coverage & Publicity for Your Fashion Line

December 04, 2017

From figuring out what magazines to pitch to, what your email should say, and what to do if you don’t hear back, learn exactly how to get press coverage for your brand (even if you have no contacts, no budget, and no training).

SFD029: Fashion Career Advice for Ambitious Designers

November 27, 2017

Malie’s climbed her way up the corporate ladder in the fashion industry and now works for one of the largest fashion brands in the industry, PVH. It took her a while to realize it, but she unconsciously did some strategic things that helped her gain traction and keep moving forward in her career. When she […]

SFD028: Thanksgiving Thanks! A Special Holiday Message Just for You

November 20, 2017

It’s Thanksgiving week in the US, so we’re taking a holiday on the podcast. But I did create a short holiday message just for you to say thanks for all your support and give you a heads up on a few things we’re planning for 2018. Listen now here: And if you want to give your feedback […]

SFD027: Curled up in a Ball Crying: How Community Can Save You

November 13, 2017

Making it as an indie fashion designer is emotionally, mentally and financially brutal. And trying to do it alone is even harder. Which is why I love this episode with Nathalie Kraynina, an indie ready-to-wear fashion designer turned custom bridal designer who has built her brand by working with other designers. Sharing resources like factories and fabric suppliers, and […]

SFD026: How Millennials Are Giving the Fashion Industry a Better Name

November 06, 2017

Liz Segran covers fashion at Fast Company, a world leading progressive business magazine. She’s interviewed hundreds of industry professionals, and in this week’s episode, I turned the tables and interviewed her. In our chat, Liz shares her interesting perspective of how the fashion industry is changing at the hand of millennials and what that means […]

SFD025: Make the Most of A Fashion Sourcing Trade Show

October 30, 2017

Trish has worked with companies that support startup and indie designers since 2009. Her breadth of knowledge isn’t just around trade shows, but the business that goes on behind launching and building a successful brand. From how to get started to ensure success (yes, it includes finances and costing) to how to make the most of […]

SFD024: Part 2: Fighting Fear in Fashion

October 23, 2017

Last week, in episode 23 (part 1), I introduced you to Solomon Eversole, who has the most calm and collected approach to creativity I’ve ever witnessed. He also has the same approach to fear. There’s no panic or frantic “hair sticking straight up” frenzy moments. At least, that’s not what you see from the outside. Solomon fully admits […]